TURK KIZILAYI - Piece of mind campaign

TURK KIZILAYI - The International Red Cross and Red Crescent Movement was born of a desire to bring first aid assistance. “To help people in need, in every situation in place and time, by deploying power and resources of the community, to protect the dignity of humankind as well as to encourage the expansion of the community’s capacity to respond to disasters”. My job was to create awareness of how much important any single blood/money donation! What should of been more stronger than showing the Turkish flag -- but in negative way. Too create an engagement with the audience we created the billboard has so information cards of ill citizens with the headline of 'Turkey need a blood donation!' Each card can be pick up by a volunteer who would like to make a donation, and save the nation...

2009
AdvertisingArt DirectionCreative Direction
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